Privacy Policy

Privacy Policy

Last updated: September 19, 2024

This Privacy Policy describes how White Moose Montréal (the " Website," "we," "us," or "our") collects, uses, and discloses your personal information when you use our services, visit www.whitemoosemontréal.com (the " Website "), place an order, or otherwise communicate with us regarding the Website (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" mean you, as a user of the Services, whether as a customer, Website visitor, or any other person whose information we have collected in accordance with this Privacy Policy.   

Please read this privacy policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by law.

How we collect and use your personal information

To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use varies depending on the nature of your interactions with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of use, and protect or defend the Services, our rights, and the rights of our users or third parties.

What personal data we collect

The types of personal information we receive about you depend on how you interact with our website and use our services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information you provide to us directly through our Services may include:

• Contact information, including your name, address, telephone number and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other account security information.
• Customer service information, including information you include in communications to us, such as when you send a message through the Services.

Some features of the Services may require you to provide us with certain information about yourself. You can choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). We may use cookies, pixels, and similar technologies ("Cookies") to do this. Usage Data may include information about how you access and use our website and your account, including device information, browser information, network connection information, your IP address, and other information about your interaction with the Services.

Information we receive from third parties

Finally, we may receive information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our website and services, such as Shopify.
• Our payment processors who collect payment information (e.g., bank accounts, credit or debit card information, billing address) to process your payments, fulfill your orders, and provide you with the products or services you have requested, in order to fulfill our contract with you.
• When you visit our website, open or click on our emails, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.

How we use your personal information

• Providing products and services:  We use your personal information to provide you with the Services, to fulfill our contract with you, including processing your payments, fulfilling your orders, notifying you of your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, and other functions and features related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
• Marketing and advertising:  We may use your personal data for marketing and advertising purposes, to send you marketing, advertising, and promotional communications by email, SMS, or post, and to show you advertisements for products or services. This may also include using your personal data to better tailor the services and advertising on our website and other websites. If you are in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, as set out in Art. 6 (1) (f) GDPR.
• Security and fraud prevention:  We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you use the Services and register an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password, or other login credentials with anyone. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, in accordance with Art. 6 (1) (f) GDPR.
• Communicating with you and improving services:  We use your personal data to provide you with customer service and improve our services. This is in our legitimate interest to respond to you effectively, provide effective services, and maintain our business relationship with you in accordance with Art. 6 (1) (f) GDPR.

Cookies

Like many websites, we use cookies on our website. For specific information about the cookies we use in connection with your use of Shopify, see https://www.shopify.com/legal/cookies . We use cookies to operate and improve our website and services (including to remember your actions and preferences), to conduct analytics, and to better understand how users interact with the services (in our legitimate interests to administer, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our website to better customize the services, products, and advertising on our website and other websites. 

Most browsers accept cookies by default, but you can set your browser to remove or refuse cookies. Please note that removing or blocking cookies may negatively impact your user experience and may prevent some services, including certain features and general functionality, from working properly or becoming unavailable. Furthermore, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How we disclose personal information

In certain circumstances, we may share your personal information with third parties to fulfill contracts, for legitimate purposes, and for other reasons consistent with this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer service, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and target advertising to you. Our business and marketing partners use your information in accordance with their own privacy policies.
• If you instruct, request, or otherwise give us your consent to disclose certain information to third parties, for example, to ship products to you or through your use of social media widgets or login integrations, with your consent.
• With our affiliated companies or within our group of companies, in our legitimate interest to run a successful business.
• In connection with a business transfer such as a merger or bankruptcy, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes set out in "How we collect and use your personal information" and "How we disclose personal information":

category	Categories of recipients
Identifiers such as basic contact details and certain order and account information	Suppliers and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer service partners and data analytics service providers)
Commercial information such as order information, purchasing information and customer service information	Business and marketing partners
Internet or other similar network activities, such as usage data	Affiliated companies
Geolocation data such as locations determined by an IP address or other technical measures

We do not use or disclose sensitive personal information without your consent or for the purpose of deriving characteristics about you.

With your consent, we share personal information for advertising and marketing purposes as follows.

Third-party websites and links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not controlled or operated by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security practices of such websites, including the accuracy, completeness, or reliability of any information found there. Information you provide on public or semi-public platforms, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation to their use by us or any third party. Our inclusion of such links does not necessarily imply an endorsement of the content on those platforms or their owners or operators, unless disclosed on the Services.

Children's data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact information provided below to request deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of anyone under the age of 16.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to transmit confidential or sensitive information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply in limited circumstances, and in certain cases, we may refuse your request in accordance with legal requirements.

• Right to access/knowledge:  You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to erasure:  You may have the right to request that we erase the personal information we hold about you.
• Right to rectification:  You may have the right to request that we rectify any inaccurate personal information we hold about you.
• Right to data portability:  You may have the right to obtain a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.
• Right to Opt Out of Sale or Share or Targeted Advertising:  You may have the right to direct us not to "sell" or "share" your personal information, or to object to the processing of your personal information for purposes that constitute "targeted advertising" as defined by applicable data protection laws. Please note that when you visit our website using the Global Privacy Control opt-out preference signal, depending on your location, we will automatically treat this as a request to opt out of the "sale" or "share" of information for the device and browser you use to visit the website.
• Restriction of processing:  You may have the right to ask us to stop or restrict the processing of your personal data.
• Withdrawal of consent:  Where we rely on your consent to process your personal data, you may have the right to withdraw that consent.
• Complaint:  You may have the right to challenge our decision if we deny your request. You can do so by responding directly to our denial.
• Managing communication preferences:  We may send you promotional emails, and you can opt out of these at any time by using the unsubscribe function in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you've placed.

You can exercise these rights where indicated on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. Subject to applicable law, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before we accept such a request from an agent, we will require that the agent provide proof that you authorized them to represent you, and we may require you to confirm your identity directly with us. We will respond to your request in a timely manner as required by law.

complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to contest our decision by contacting us using the contact details below or to lodge your complaint with the relevant data protection supervisory authority. For the EEA, you can find a list of relevant data protection supervisory authorities here.

International users

Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information will also be processed by employees and third-party service providers and partners in those countries.

When we transfer your personal data outside of Europe, we rely on accepted transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, where relevant, unless the data transfer is to a country deemed to provide an adequate level of protection.

contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by phone or email at  whitemoosemontreal@gmail.com .

For the purposes of applicable data protection laws and unless explicitly stated otherwise, we are the data controller of your personal data.